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Advancement Plus & New Beginnings’
2002 Year in Review
Overview:
For Advancement Plus and New Beginnings, 2002 was a year with some great
successes and major strides forward, as well as year with some frustrations,
missteps and setbacks. We look
back and have a number of things to be proud of, as well as building blocks
in place for the future, but we also need to look back and at our mistakes,
missteps and failed experiments that so we can learn and grow from them.
Successes:
| Microsoft Employment Related Training
Part I |
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In January of 2002, after years of frustration with what
was available on the market, we introduced our first in house designed
project based, self-paced learning module for teaching the computer.
This first addition in what we hope to be a 4 part series for
teaching Microsoft Office, focused on getting people the skills that a
basic and competent user of Microsoft Word needs. |
It won rave reviews from our participants, and the
tracking and evaluations system that went along with it ensured that a
much higher percentage of participants were successfully gaining the
computer skills they needed in Microsoft Word.
This success was a testament to what kind of tools that we can
develop when we have the time to put our methodology into a replicable
tool. Based on the
positive feedback we have been getting, we believe with some fine
tuning, we can make this into something that can be marketed and
generate revenue.
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| MVHUB.com |
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| Although formally introduced in December of 2001, this
online community resource guide that New Beginnings developed in
collaboration with Greater Lowell Family Resource Collaborative, Weed and
Seed, and UMass Lowell, entered its 300th program into the system
in 2002, and agencies in the community are starting to look to |
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| it as a
resource to better assist their constituency.
This is resource is going to play a central role in assisting staff
and volunteers with helping people find resources that will help people
through crisis as well as help move people closer to their goals. |
Although formally introduced in December of 2001, this
online community resource guide that New Beginnings developed in
collaboration with Greater Lowell Family Resource Collaborative, Weed and
Seed, and UMass Lowell, entered its 300th program into the system
in 2002, and agencies in the community are starting to look to it as a
resource to better assist their constituency.
This is resource is going to play a central role in assisting staff
and volunteers with helping people find resources that will help people
through crisis as well as help move people closer to their goals.
Volunteer Program
Although we recognize that our volunteer program has a
long way to go before it is reaching its full potential, 2002 saw 17
volunteers actively participate in the program adding real value by: helping
people with resumes, monitoring the computer room, tutoring students in
computer skills, creating and teaching classes, providing tech support, and
helping with administrative duties. We
hope to build upon this success, and with the a current batch of active
volunteers hope to work with them to develop an infrastructure and system
that allows us to increase the services offered on a larger scale
| Resume Program |
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After a number of years of helping people sporadically
with resumes, in 2002 we finally began to develop an approach for getting
volunteers involved with helping people with their resumes. Although there are still quite a few bugs to be worked out,
the series of seminars and follow-up sessions allowed us to successfully
target, reach and serve more people than we had ever in |
| years past.
The system also allowed us to offer more with less strain on staff
time, since we were able to involve volunteers. We hope to make adjustments
to this framework in the upcoming year to yet again increase the quality and
quantity served with resume assistance.
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| Excel Seminar |
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| We finally were able to find time to develop an
Introduction to Excel seminar to supplement our self-paced training.
Although we need to add a higher skill level training, this was an
important first step, and helped a number of people who were struggling with
the basic Excel concepts. |
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Environment
One of the things that New Beginnings has always been
complimented on is the warm, open and comforting environment it creates.
Because New Beginnings is open to any adult, we have an extremely
diverse population in every sense of the word.
We all bring different skills and weaknesses to the table, and
because of that, we all can help each other move forward.
We try to build relationships so that people will feel comfortable
enough to open up when they need assistance, as well as to step forward when
they feel they can assist. This open environment is essential to the success
of the goals program, because it builds the necessary trust and goodwill
necessary for moving forward.
Restructuring
In 2002 we recognized that we are unable to move
Advancement Plus’s goal of creating a replicable program on a large scale,
so long as all of our energies were devoted to direct service to the people
at New Beginnings. We also saw
that when we started to focus on development, the quality and quantity of
the service we were able to give declined greatly.
Based on this Advancement Plus restructured its organization to have
a development arm, that will focus its time and energy on design and
development of replicable tools and infrastructure that will allow us not
only to better serve people the people at New Beginnings, but also to be
able to share and replicate these tools elsewhere, and expand program to
other sites. The New Beginnings
site will focus on direct service to the participants, as well as act as a
laboratory for the development arm. The
restructuring was completed in December 2002, and has put Advancement Plus
on the right track for reaching its 3-year plan.
Mistakes/Setbacks
Loss of Focus on Goals Program
Advancement Plus went into 2002 with the recognition
that although it had a proven methodology for helping people with its goals,
its approach for developing the infrastructure and tools to allow this
methodology to be implemented on a larger scale was unfocused. Since the majority of the people who came in had employment
related interests, we decided to focus our time and energy on developing
tools for employment related goals, while putting focus on other non-related
goals on hold. Our success in
this area can be seen with the improvements made with resume assistance, as
well as the improvements to the computer training.
Unfortunately we saw that we began to loose our image as a place to
come for goals, and because of some unforeseen obstacles did not make as
much progress on improving our employment related services as hoped.
In addition, our focus on development detrimentally affected our
direct service. This was one of
the leading factors for Advancement Plus’s Restructuring.
Now that we have restructured, the site is going to
return to its holistic approach and improve its system for referring to
outside resources, while the development arm focuses on developing the
different tools necessary for reaching Advancement Plus’s overall goal of
creating replicable tools and programs that can help people improve their
lives on a large scale.
| Grocery Program |
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Advancement Plus made an attempt at creating a revenue
generating venture by starting a grocery purchasing program.
The idea was to get participants to purchase groceries through us. We
would deliver them to New Beginnings to pick up when they attended there
sessions. We had scoped out the
different stores in the area, and discovered that there was
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| a
20-30% difference in price in most products, depending on what store
you were going to. We
would shop across stores, pass some of the saving along, and keep the
rest as a source of revenue. The
participant would benefit from not having to spend time shopping, as
well as reduce impulse buying, and we would benefit by the revenue.
The hope was eventually tie it in with a future budgeting and eating
healthy program. The plan
was to put little money into infrastructure in the beginning, but
rather focus on getting some customers to start generating revenue.
Once we were generating revenues we planned on investing that money
back into the infrastructure. Retrospectively
this had things backwards, since people were not willing to commit to
the program until certain infrastructures were in place.
After 5 months of struggling, we closed the operation, and laid-off
the two employees operating the program.
Although we think a program like this has potential, we realized that
it couldn’t be undertaken until the proper infrastructure is in
place.
At this time we do not have the start up funds necessary for
its success. |
This was a disappointment, and clearly frustrating to
loose money on, but it also was a step in the right direction in recognizing
the need to diversify our funding.
| Funding Cuts |
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| In October of 2002 we found out that due to the
downturn in the economy, as well as other factors our funding stream would
stop, leaving us with $200,000 in the bank for 2003, and no guaranteed
source of income. Advancement
Plus had been fortunate in its first 6 years of existence receiving almost
all of its operating |

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| funds through almost
all of its operating funds through a few very generous donors.
This allowed Advancement Plus to focus on Mission rather than chasing
money. The result was a program
that is mission focused, and participants centered.
The problem with this was that we were to reliant on a few major
sources of income, so when they stopped, we were left in a difficult
situation. The Grocery program
was our first attempt to diversify our funding, unfortunately once again we
put too much hope into one source of funding. |
We have learned that we need to diversify our funding.
To do so we plan on seeking funds through fundraising, grants, large
individual donors, small business donors, and revenue generating ventures.
Conclusion
2002 was a time where we began to see and start to
unleash some of the great potential of our Program, it also was a time where
we learned some tough lessons, that will increase the challenges ahead, but
we are confident that we will continue to improve, grow and learn so that we
will meet these challenges and unleash the great potential of Advancement
Plus.
© 2001 New Beginnings 1349 Pawtucket Blvd.
#11 Lowell, MA 01854 978-970-5692
Email us at ContactUs@nbweb.org
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